À

EMA

[2022]

UX/UI

SKILLS AND TOOLS
UX Research
Psychology
UI Prototyping, Figma
Usability Testing

TEAM
Me!
Marco De Cristofaro
Angelica Gomez Castilla
Elie Barakat
Martine Saxebøl
Naomi Poppe
Yuqing Su
Lina Xu

LINK/FILES
Youtube Video

DESCRIPTION
Many people struggle with emotional regulation while communication with others, in this project the team researched how this problem affects texting behaviour, and how to ameliorate this problem. Ema (short for Emotional Messaging Assistant) is a phone keyboard application that through AI and NLP (Natural Language Processing) gives feedback in real time in digital conversations to make people more aware of their behavior and helps them to be better communicators.


METHODOLOGY
The team in order to understand the impact of emotions on text messaging while using communication channels such as Whatsapp, Facebook Messenger, Instagram Messaging etc.) performed a survey, deep literature review, Digital Ethnography, Benchmarking and Interviews with Experts. This was useful to find potential ways to improve emotional regulation while text messaging.


USER JOURNEY AND VALUE PROPOSITION CANVAS


SERVICE BLUEPRINT AND STAKEHOLDERS


INFORMATION ARCHITECTURE AND UI

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Milan, Italy



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manuel.reale2000@gmail.com
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